The designer behind the work.
[Name]
LaSala Studio exists because I believe great design should feel like it has a past — even when it’s brand new. I grew up surrounded by artists. My father, my siblings, all of them creative. The LaSala name carries that legacy, and this studio is my way of honoring it.
I specialize in Americana, folk, and vintage commercial art — the kind of design that lives on bottle labels, jacket patches, and hand-painted signs. Thick line work. Rough texture. Iconography that tells a story at a glance. The work is detailed, deliberate, and built to last.
I work with makers, brewers, growers, and builders who take their craft seriously and want a brand that reflects that. If you’re here because you want something real — not a template, not a trend — you’re in the right place.
Heritage is not nostalgia.
The past isn’t a trend to borrow from. It’s a foundation to build on. Every project starts with understanding where something comes from before we decide where it’s going.
Details tell the story.
A brand is more than a logo. It’s the texture on the label, the weight of the type, the way a mark holds up on a patch or a sign. The details are where authenticity lives.
Craft takes time.
I don’t rush. I don’t template. Every project gets the full weight of my attention. That’s the deal — and it’s why the work holds up.
Currently listening to: Waylon Jennings and whatever’s playing at the local record shop.
Tools: Procreate, Illustrator, a lot of paper and ink.
Influences: Saul Bass, old seed catalogs, roadside signage, tattoo flash, Depression-era commercial art.
Let’s make something worth keeping.
Most projects book 4–6 weeks out. If you have a timeline in mind, start the conversation early.
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