Mad Love Farms

Objective

Build a complete identity for a regenerative farm in Easley, South Carolina—rooted in the soil, the season and the community it feeds.

Services

Creative Direction
Visual Identity
Illustration
Brand Application
Merchandise Design

Mad Love Farms — the badge system on cream: Learn Together Grow Forever seals, the framed farm sign, the flower badge and the Regenerative Agriculture Company mark

Mad Love Farms — a worn die-cut sticker of the flower mascot's face in orange and black

Mad Love Farms had a story worth telling—regenerative agriculture, education, community—and a brand that wasn’t telling it.

Without a defined palette, typography or system of marks, the farm had no consistent way to show up at market, on packaging or online. The goal was a full visual system that honored the land-first ethos of the farm while giving it a presence strong enough to carry it forward.

The slogan came first: Learn Together, Grow Forever. Everything else was built to live up to it.

Mad Love Farms — the flower mascot riding a wheelbarrow full of produce, Estd. 2024, on pink

The direction was grounded in what makes regenerative farming distinct—a commitment to the soil, the season and the long-term health of the land. Rather than pastoral nostalgia, the identity was built to feel purposeful and a little mischievous.

That led to the mascot: a flower with a face, torch in one hand, watering can in the other—part farmhand, part folk hero. She carries the brand’s name and its attitude.

Mad Love Farms — the carrot crew: four tiny farmers carrying a giant carrot, on green

Mad Love Farms — The Regenerative Agriculture Company mark with the ML monogram and department badges in clay on cream

A farm brand with a face. Warm, hand-drawn, and never precious.

Mad Love Farms — the flower mascot patch on a floral dress in a lavender field

Mad Love Farms — the full identity sheet in black on cream: wordmarks, mascot, monogram, farm sign, badges and illustrations

The system extends well beyond the logo: a mascot, a monogram, a farm sign, department badges and a pattern that can wrap a bag or a box.

The ML monogram is inspired by vintage cattle brands—simple, confident and easy to stamp on anything. The framed farm sign gives the wordmark a horizontal home. Department badges mark the farm’s work: Produce, Market, Flowers, CSA, Education.

Illustrated characters—the carrot crew, the wheelbarrow rider, the flower mugshot—give the farm a cast it can keep drawing from.

Mad Love Farms — repeat pattern of the monogram, flower and mascot face in clay on kraft

The visual language balances organic warmth with intention. Marigold, clay, pink and leaf green on cream, with a heavy slab wordmark and hand-drawn line work that carries texture without clutter.

The result is a system that feels rooted and purposeful—cohesive across formats without losing its character.

Mad Love Farms — the department badges in black on cream: Community Sponsored Agriculture, Market, Produce and Flowers

Mad Love Farms — the mascot riding the wheelbarrow with the slogan banner, in black on cream

Built for market day: signage, produce packaging, stickers, totes and caps that work as hard as the people wearing them.

From market signage and CSA boxes to branded merchandise and social media, each element draws from the same system, so the farm feels like one place at every touchpoint.

Mad Love Farms — the flower mascot sticker and the Flowers badge held against mint leaves

The farm’s relationship with the land was the throughline for every creative decision.

Rather than imposing a style on the farm, the identity was drawn out of its actual character—the seasons, the soil, and the people behind the work.

That specificity gives Mad Love Farms a voice that feels genuine, not performed—and a presence that can grow with the farm for years to come.

Services
Creative Direction
Visual Identity
Illustration
Brand Application
Merchandise Design

Industry
Agriculture

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