Every project follows the same five phases. Not because we’re rigid — because structure is how we protect your timeline, your investment, and the integrity of the work. You’ll always know where we are and what comes next.
We get under the hood. Who you are, who you're talking to, who you're up against, and what makes you worth paying attention to. This is where the real work starts.
From research to direction. We define what your brand should say, how it should feel, and why — before a single mark hits the page.
The work. Logo marks, type selection, color, iconography, texture — built into a system that holds together across every application. We present two directions. You pick one. We refine.
We dial it in. Client feedback, final adjustments, and production prep. Every file organized and built to last.
Everything handed off clean. Files organized, guidelines documented, and a walkthrough so you know exactly what you have and how to use it.
We do our best work with clients who show up for the strategy phase. That means a filled-out discovery brief, one decision-maker in review meetings, and feedback that’s specific. We’ll handle everything else.
6–12 weeks, start to finish.
Most Brand Foundation projects complete in 8 weeks. Complete Identity Systems run 10–12 weeks. Timelines extend when feedback is delayed — which is why the process is structured the way it is.
See how the process plays out: Alma Oscura Cafe Case Study →
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